Little Arrow is a lifestyle brand I created to address a gap in the accessories market. The line has sold at over 300 shops nationwide and has been featured in OK! Magazine, A Beautiful Mess, Apartment Therapy, Nylon, and Refinery29.
Small batch accessories + gifts
B2B + B2C
2013 - 2020
I forecasted industry trends and gathered user research to develop new product concepts.
90% of the products I created were best-sellers. Products consistently sold out.
I created original art and transformed into production-ready files.
I was awarded Best New Product in the Life / Style category at the 2018 National Stationery Show.
I hand-lettered the logo instead of using a font because I wanted it to be completely unique. This also gave me complete control over each letter and how they flowed together.
Designing the e-commerce website was my first introduction to UI/UX. I took a mobile-first approach since I knew my audience was younger and more likely to use their phones. I hired developers to code the site using my wireframes, graphics, and content.
I designed all of the products and partnered with overseas factories to have them manufacturered. Quality was extremely important as I wanted each piece to feel precious.
My best-selling items were always the pieces with sware words or clever phrases. I value happiness, laughter, and creating small moments of joy. When I brainstormed and sketched new ideas I focused on these elements..
Photoshoot days were always a blast. I worked with friends, models, and sometimes photographers to create dreamlike moments that contain a sense of youthful innocence.
I'd use the photos in my wholesale catalogs, on Instagram, and marketing images for my website.