Over the years I've worked with several small business owners to create custom products exclusive to their stores. Products have included pins, earrings, wine charms, keychains, and more.
Illustration & Design
Arizona Keychain for Frances Vintage
Frances Vintage has been a lovely stockist for many years. Her adorable Phoenix boutique is filled with goodies and delights at every corner. Owner Georganne does an amazing job at curating a unique selection of handmade and small-batch goods by indie artists worldwide. My collection of pins, patches, keychains, and earrings have sold really well in her boutique over the years. I love how her custom Arizona keychain turned out. I illustrated the desert landscape and used a brush pen to write the letters. The color palette is so dreamy and reminds me of basking in the glow of a rosey desert sunset.
La Jolla Keychain for Hi Sweetheart Gift Boutique
San Diego is my hometown, so I was naturally thrilled when Molly reached out for a custom keychain. Her shop, Hi Sweetheart, is located in La Jolla and filled to the brim with the most amazing goodies. After a bit of ideating, we settled on a palm tree / ocean scene. I went with my usual style and illustrated the water, palm tree, and sun, and I used a brush pen to hand-letter the words. I love the jade color in that palm tree, and how the ocean waves coordinate with the aqua silk tassel. This was such a fun piece to design, and whenever I look at it I'm filled with an overwhelming urge to visit.
Hotel Del Coronado Keychain for Seaside Papery
Seaside Papery is a sweet little shop located on the famous Orange Ave in Coronado, California, and owned by Jori Fentiman. Jori wanted a keychain of an illustrated version of the iconic Hotel Del Coronado, knowing that her customers are usually on the hunt for a keepsake to remind them of their trip. Using photos of the hotel for reference, I enjoyed sketching out the design and adding the city’s name in a hand-lettered cursive.
Orange Ave Keychain for Coronado Chamber of Commerce
Rena contacted me with the idea for a custom keychain to retail at the Coronado Chamber of Commerce visitor center in sunny southern California. Orange Ave is the mile-long stretch from Bayside Coronado to the Hotel Del Coronado on Ocean Boulevard. Rena wanted me to use their logo for the design but requested I add my signature style using my hand-lettered script. The finished piece turned out SO sweet, with shades of orange and a coordinating silk tassel!
Umbrella Keychain for La Jolla Beach & Tennis Club
After Nicole from La Jolla Beach & Tennis Club reached out about a custom keychain, I was tempted to ask for membership as payment! Seriously though, I’ve never been into tennis, but as I was admiring photos of their club I found myself wanting to pick up the sport. Nicole had the fun idea to incorporate one of their iconic beach umbrellas into the design. I decided to keep it simple and just draw the umbrella as the keychain shape, and then hand-letter their name inside. Nicole loved the final piece so much that we decided to use the same art and make it into a pin. Ok, I don’t know about you but I’m ready for a beach day.
Posman Books Keychain Chelsea Market NYC
I first connected with Posman Books while I was exhibiting at the NY Now tradeshow. Their store at Chelsea Market has been an awesome wholesale account, and so I was pretty stoked when they asked for a custom piece. They gave me creative freedom to come up with my own ideas for the design. In the spirit of reading, I went with a “bookworm” theme, drawing an apple and a smart-looking worm. Everyone really loved how this piece turned out, and I was asked to design a matching piece for their Atlanta store, see below.
Posman Books Keychain Ponce City Market ATL
Basing the design off the piece I did for their NYC store, it only felt right to use a peach since Georgia is known as the “Peach State”. I’ve never been to Atlanta but if I ever do I'll definitely stop by their store located in the Ponce City Market. This was such a fun little collection to make and I hope to one-day design matching versions for all their other stores!
Visit the Posman Books website.